Strategic Audit for Samsung

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Research The Samsung Group (http://www.samsung.com/us/aboutsamsung/samsunggroup/).

Using your readings, the Library, and the Internet, and any additional resources necessary, you are being asked to complete the following sections of a Strategic Audit (See examples starting on page 78 and appendix 11.C):

1. Analysis of Strategic Factors. Since you are aware that your analysis of strategic factors or SFAS (Strategic Factor Analysis Summary) is based on IFAS and EFAS tables, and since we will need to understand your choices, you are required to submit the three tables in Excel format in one separate file from your written Word assignment. No comments are needed on the IFAS and the EFAS tables, but comments are needed on the SFAS table, which is the foundation for this assignment (You will submit one Excel file that will include three separate sheets, one for the IFAS, one for the EFAS and one for the SFAS). As a reminder, two files are to be submitted: One Excel file (counting for three pages) and one Word file (five to seven pages double-spaced). You will be graded on your knowledge of the software and math in building the MS Excel tables, and on your ability to communicate in writing and present your arguments.

2. Strategic Alternatives and Recommended Strategy Here you will be graded on your ability to analyze economic, socio-cultural, political-legal, technological, and financial data to justify your available strategies and the one(s) you recommend.

3. Implementation: Describe the implementation of the strategy(ies) you recommended.

4. Evaluation and Control How do you evaluate the performance of your implemented strategy(ies)? For a sample outline of a Strategic Audit, review examples starting on page 78 and appendix 11.C.

It needs to be in a conversational style, paragraph-oriented paper. DO NOT use the outline and write short statements, rather use the outline as a guide...start with Section V, Analysis of Strategic Factors (pg. 184). For section V, you complete a basic EFAS and IFAS table, then use those as a basis to create an SFAS table (example on pages 77-80). Your alternatives (directional, portfolio, or parenting strategies) in Section VI should flow from your Section V SFAS. The biggest area I see students struggle is in Sections VII and VIII which are implementation and evaluation/control. These sections are based on your assigned reading for this week. As such you should include some examples from the readings in these sections. Best wishes! P.S. I should see two files submitted: One in MS Word containing the written portion, and one file in MS Excel, which will contain three sheets - the EFAS, the IFAS, and the SFAS.

About Samsung

As per wikipedia "The Samsung Group is South Korea's largest company or chaebol and the world's largest conglomerate by revenue. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, one of the world's largest shipbuilders and Samsung Engineering & Construction, a major global construction company. These three multinationals form the core of Samsung Group and reflect its name - the meaning of the Korean word Samsung is "tristar" or "three stars".

The Samsung brand is the best known South Korean brand in the world and in 2005, Samsung overtook Japanese rival Sony as the world's leading consumer electronics brand and became part of the top twenty global brands overall. It is also the leader in many domestic industries, such as the financial, chemical, retail and entertainment industries.
Hence Samsung is one of the leaders in electronics and entertainment industry. It has got strong financials and brands.

Mission and philosophy of Samsung
Since its founding in 1938, SAMSUNG has maintained a mission statement that responds both to its own change, and to new developments in the world: "Economic contribution to the nation", "Priority to human resources", "Pursuit of rationalism". Each slogan represents significant moments in SAMSUNG's history, reflecting different stages of the company's growth from a domestic industrial leader into a global consumer electronics powerhouse.

In the 1990's, it transformed the mission statement to keep pace with our growing global operations, rapid changes in the world economy, and escalating competition from well-established rivals.
Our Management Philosophy

"We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society."

Samsung's Management philosophy represents our strong determination to contribute directly to the prosperity of people all over the world. The talent, creativity and dedication of our people are key factors to our efforts, and the strides we've made in technology offer endless possibilities to achieve higher standards of living everywhere.

http://www.samsung.com/us/aboutsamsung/samsunggroup/valuesphilosophy/SAMSUNGGroup_ValuesPhilosophy.html

SFAS Analysis
Analysis of External Environment
Economic Forces

Globalization has increased opportunities. Moreover, ...