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Strategic Management: Samsung Group

Research Samsung Group (http://www.samsung.com/us/aboutsamsung/samsunggroup/)

Using your readings, the Library, and the Internet, and any additional resources necessary, you are being asked to complete the following sections of a Strategic Audit (See examples starting on page 78 and appendix 11.C):

1. Strategic Factors Analysis: Include the IFAS and EFAS tables in Excel. Include one Excel file that will include three separate sheets, one for the IFAS, one for the EFAS and one for the SFAS).

2. Recommended Strategy and Strategic Alternatives: Justify the strategies available, including those you recommend, by analyzing the financial, technological, political-legal, socio-cultural, and economic data.

3. Implementation: How would you implement your recommended strategy?

4. Control and Evaluation: How will your suggested strategy be implemented and evaluated in terms of performance?

4. Evaluation and Control How do you evaluate the performance of your implemented strategy(ies)? For a sample outline of a Strategic Audit, review examples starting on page 78 and appendix 11.C.

I am also attaching the sample papers that I'm required to follow. Thank you!

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The response addresses the queries posted in 1810 words with references.

// Strategic Audit involves analysis of various strategic factors. Here we would be describing about the Strategic Factors affecting Samsung. In order to prepare a strategic Audit, we have to first start with a brief description of the company.//

Analysis of Strategic Factors

Samsung is one of the world's global leading companies. The company was founded in 1938. The company has very high level goals. The mission statement of the company states that the company wants to contribute in the economy of the nation and also wants to give priority to the human resources (Samsung, 2008). The company does its business of electronic items at global level. The company devotes its human resources and advance technology for improving the quality of its products to provide better quality products at global level.

The company wants to contribute in the prosperity of the world directly. The company has application of some important key terms talent, creativity, dedication in its operations. With these efforts the company wants to maintain a higher standard of living at global level. The main goal of the company is to make a prosperous future with its customers. The company continuously upgrades its business structure; change the perspective of its management practices and organization culture in order to fulfill the customers demand at global level.

The company is a well recognized leader in the field of the digital technology. The company has won a great ratio of global market share. The company has made a lot of contribution in the field of research and development. The company has patented the technology used in its electronic items. The company promotes its brand value as a key locomotive for the business growth. From 2001 to 2002, the brand value of the company had an increment of $1.94. Due to its business growth, the company was identified as a fast growing global brand in the international business environment.

Samsung makes the products related to information technology, professional displays, hospitality solution, telecommunications, household instruments, etc. In all these products the company uses a high quality technology. Due to these high quality products in all every field of the business, the company has a good corporate image in the global business environment (Samsung, 2008).

// Above, we gave a brief description of the company. We would now start with a SWOT analysis of the company. SWOT analysis involves studying the internal as well as external factors.//

SWOT Analysis of the Company

In SWOT analysis of a company, the four main aspect of the company are analyzed. These factors are strength, weakness, opportunities and threats. These factors are divided into two categories internal factors and external factors. Under internal factors, the strength and weakness of the company are analyzed while in external factors opportunities and threats of the company are analyzed.

//The internal ...

Solution Summary

The response addresses the queries posted in 1810 words with references.

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