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Nestle and Unilever International Marketing Strategies

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Compare Nestle's and Unilever's strategies toward international markets. In what ways (other than product categories) do they differ in their international marketing?

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The answer to this problem explains International Marketing Strategies. The references related to the answer are also included.

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Nestle's international strategy towards international markets is to enter emerging markets early. Nestle's strategy in the emerging markets is to focus on local needs. Usually, Nestle satisfies local needs through basic food products like condensed milk, noodles, tofu, and infant milk formula. After it has built its market ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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