Briefly describe and provide examples of the International marketing Mix.
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Briefly describe and provide examples of the International marketing Mix.
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"The focus of this strategy is to reduce cost by riding on the experience curve and local economies. Thus the focus of this strategy is to sell..."
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There are four major marketing mix components: Price, promotion, place and product. In its international marketing mix, the company may decide to play around with any of these variables.
Depending upon the extent of pressure for cost reduction and local representativeness the company can take any of the strategy to enter the international market:
1. International strategy: In this case the valuable skills and products are transferred to the foreign markets where indigenous competition lack those products and skills. In this the product remains the same only the ...
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