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Marketing Mix Product

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Using information from at least three different sources, prepare a paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the organization's marketing strategy. Be sure to specifically identify your selected organization and the industry in which it exists.

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Solution Summary

By examples and discussion, this solution describes the elements of the marketing mix (product, place, price, and promotion) as applied to an organization's marketing strategy.

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Elements of the marketing mix: Product, place price, promotion

MARKETING RESEARCH

Write a paper in which you

Describe the elements of the marketing mix
? product,
? place,
? price, and
? promotion
(no definitions, identify in below)

Select and specifically identify an organization and the industry in which it exists. Use real life examples to assure you understand course materials.

Describe:
? How each one of the four elements of the marketing mix affects the development of the organization's marketing strategy and tactics.
? How each element is implemented?

Justify the importance of marketing research and competitive intelligence and analysis in the development that organization is marketing strategy and tactics. Use course materials from the chapters below.

? Ebook COLLECTION: Marketing, Chapter 8
? EBOOK COLLECTION: Marketing: An Introduction, Chapter 4
? EBOOK COLLECTION: Marketing: An Introduction, Chapter 5
? EBOOK COLLECTION: Marketing: An Introduction, Chapter 6

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