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Marketing Mix Product

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Using information from at least three different sources, prepare a paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the organization's marketing strategy. Be sure to specifically identify your selected organization and the industry in which it exists.

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Solution Summary

By examples and discussion, this solution describes the elements of the marketing mix (product, place, price, and promotion) as applied to an organization's marketing strategy.

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