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International Marketing

A. Why would you as a Marketing Manager want to market your products or services overseas?

b. Give examples of how marketing mixes are relevant to international marketing.

Solution Preview

Hi there,

Question:
A. Why would you as a Marketing Manager want to market your products or services overseas?
Answer:
Well, the primary reason would be to increase the sales of your product. A secondary reason would involve increasing brand awareness across different borders.

Question:
b. Give examples of how marketing mixes are relevant to international marketing.
Answer:

Here is some info regarding the international marketing mix:

The International Marketing Mix

When launching a product into foreign markets do you standardise or adapt your marketing mix to the foreign market? A company can adopt to use a standardised marketing mix around the world or an adapted marketing mix in each country.

International Product Strategies Standardisation Vs Adaption

So what should an organisation do? Adapt or sell a standardised product? Basic marketing concepts tell us that we will sell more of a product if we aim to meet the needs of our target market. In international markets ,we have to take into consideration consumers cultural background, buying habits, levels of personal disposable income etc in order to deliver a tailored marketing mix program to suit their needs.

The arguments however for standardisation suggest that if you go through the process of adapting the product ...

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