Purchase Solution

International Marketing

Not what you're looking for?

Ask Custom Question

A. Why would you as a Marketing Manager want to market your products or services overseas?

b. Give examples of how marketing mixes are relevant to international marketing.

Purchase this Solution
Solution Preview

Hi there,

Question:
A. Why would you as a Marketing Manager want to market your products or services overseas?
Answer:
Well, the primary reason would be to increase the sales of your product. A secondary reason would involve increasing brand awareness across different borders.

Question:
b. Give examples of how marketing mixes are relevant to international marketing.
Answer:

Here is some info regarding the international marketing mix:

The International Marketing Mix

When launching a product into foreign markets do you standardise or adapt your marketing mix to the foreign market? A company can adopt to use a standardised marketing mix around the world or an adapted marketing mix in each country.

International Product Strategies Standardisation Vs Adaption

So what should an organisation do? Adapt or sell a standardised product? Basic marketing concepts tell us that we will sell more of a product if we aim to meet the needs of our target market. In international markets ,we have to take into consideration consumers cultural background, buying habits, levels of personal disposable income etc in order to deliver a tailored marketing mix program to suit their needs.

The arguments however for standardisation suggest that if you go through the process of adapting the product ...

Purchase this Solution
Free BrainMass Quizzes
Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

View More Free Quizzes
Related BrainMass Solutions

  • Domestic Marketing vs. International Marketing

    331475 Domestic Marketing versus International Marketing 1. How is domestic marketing different from international marketing? 2. Why should businesses be concerned with international marketing? 1.

  • This post addresses international marketing management.

    474947 This post addresses international marketing management. Identify the three major ways a company can manage its international marketing. Three major ways that companies can manage their international marketing: 1.

  • strategic planning

    229877 What is the importance of strategic planning in international marketing? What is the importance of strategic planning in international marketing? Should international marketing strategy vary from country to country? Why or why not?

  • Marketing differ as related to e-business and e-commerce

    What are some international marketing issues related e-business? What are some of the international marketing issues related to e-commerce?

  • Difference between Domestic and Internatonal Marketing

    91602 How is domestic marketing different from international marketing? How is domestic marketing different from international marketing?

  • Marketing Communications Strategy

    Marketing Communication Strategies There are several similarities and differences in marketing communication strategies between Kenya (domestic) and Botswana (international market).

  • Marketing strategies in the international market

    588531 Marketing strategies in the international market The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing

  • International Marketing Plan

    232688 Develop an International Marketing Plan using a product or service of your choice INTERNATIONAL MARKETING TASK: Using a product /service of your choice, you will develop an international marketing plan.

  • Discussion of Domestic and International Marketing

    486729 Discussion of Domestic and International Marketing Please discuss the following: - How is domestic marketing different from international marketing? Why should organizations be concerned with international marketing?

  • Global versus International Marketing

    With this in mind, discuss the differences between international marketing and global marketing. International marketing is that of targeting a specific set of countries.

View More Related Solutions