International Expansion: Advantages of Global Presence
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Please help with the following problem. Provide at least 200 words in the solution and include at least one reference.
Pick a product or service that is offered in a limited number of countries. Assess the advantages of expanding to a more global presence.
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Solution Summary
This detailed solution picks a service that is offered in a limited number of countries and assesses the advantages of expanding to a more global presence. The service discussed is Netflix. The answer includes an APA formatted reference. The explanation is given in 279 words.
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Problem: Pick a product or service that is offered in a limited number of countries. Assess the advantages of expanding to a more global presence.
Solution: Netflix has 40 million subscribers worldwide (Roettgers, 2013) but the service is only offered in the United Kingdom, Ireland, and Nordic countries, Netherlands, Canada and Latin America. The company has an advantage to expanding its global presence since its model is built on increasing its subscriber base. The more ...
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