Globalization and Diversity on Starbucks Coffee Company
Not what you're looking for?
See attached file.
External/Internal Factors
Globalization and Diversity on Starbucks Coffee Company addressing the following:
o Explain how internal and external factors affect the four functions of management (planning, organizing, leading, and controlling).
o Explain how the following factors affect the four functions of management. Be sure to include specific examples for each.
Please provide references in an APA format
Answer includes approximately 600 words and 2 references.
Purchase this Solution
Solution Preview
Globalization and Diversity on Starbucks Coffee Company
Introduction
Starbucks was founded in Seattle, Washington where people were connoisseurs of coffee. Over the years, Starbucks has becoming a part of many people's morning routine and daily beverage - leading Starbucks to making the big "bucks"!
Planning
Gordon Bowker made trips to Vancouver, British Columbia to purchase his coffee beans. He banded with two friends, Jerry Baldwin, an English teacher, and Zev Siegl, a history teacher. The store in Seattle, Washington was their first Starbucks, named after the first mate in Moby Dick. They gave coffee away to get consumers hooked on their product. By 1982, Starbucks had five stores. Howard Schultz came onboard as manager of retail sales and marketing. Schultz could envision restaurants in Europe serving the delicious dark roasted coffee, but the Starbucks' owners said they didn't want to be in the restaurant business. Mail order was even tried but didn't seem to work out too well. Schultz wrote up a plan about the restaurants and it worked. The three owners sold Starbucks to ...
Purchase this Solution
Free BrainMass Quizzes
Business Ethics Awareness Strategy
This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.
IPOs
This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)
Team Development Strategies
This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.