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Globalization and Diversity on Starbucks Coffee Company

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External/Internal Factors

Globalization and Diversity on Starbucks Coffee Company addressing the following:

o Explain how internal and external factors affect the four functions of management (planning, organizing, leading, and controlling).
o Explain how the following factors affect the four functions of management. Be sure to include specific examples for each.

Please provide references in an APA format

Answer includes approximately 600 words and 2 references.

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Globalization and Diversity on Starbucks Coffee Company

Introduction

Starbucks was founded in Seattle, Washington where people were connoisseurs of coffee. Over the years, Starbucks has becoming a part of many people's morning routine and daily beverage - leading Starbucks to making the big "bucks"!

Planning

Gordon Bowker made trips to Vancouver, British Columbia to purchase his coffee beans. He banded with two friends, Jerry Baldwin, an English teacher, and Zev Siegl, a history teacher. The store in Seattle, Washington was their first Starbucks, named after the first mate in Moby Dick. They gave coffee away to get consumers hooked on their product. By 1982, Starbucks had five stores. Howard Schultz came onboard as manager of retail sales and marketing. Schultz could envision restaurants in Europe serving the delicious dark roasted coffee, but the Starbucks' owners said they didn't want to be in the restaurant business. Mail order was even tried but didn't seem to work out too well. Schultz wrote up a plan about the restaurants and it worked. The three owners sold Starbucks to ...

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Soc/315 Cultural Diversity-Diversity Action Plan Outline -Starbucks

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Diversity Action Plan Outline -Starbucks

1. Diversity Action Plan Outline -Starbucks

Due to future trends in population growth, it will be more important than ever for organizations to prepare for the challenges and opportunities presented by diversity.

a. Using at least two outside sources, the presentation should summarize trends in population growth and diversity.

b. Include a description of the selected organization or work team. Is it a transnational corporation?
Does (or will) the work team have contact with international vendors?
Without this information, it will be difficult to speculate how the trends identified above will impact the selected organization or work team.

c. The plan must address:
? Cultural norms of new groups with whom the organization(Starbucks) will come into contact Done-see attachments

? Opportunities (different approaches to productivity, problem-solving, and so forth) and challenges (including communication barriers) that diversity will present to the organization (Starbucks)

? How will the organization (Starbucks) prepare the workforce to maximize the benefits of diversity and minimize challenges? Done-see attachment

? Use at least two relevant outside sources that provide information and/or data that justify the approach of the action plan.

Prepare an outline for the diversity action plan. This outline should include a summary of secondary sources that will be used in the final presentation.

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