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    Globalization and Diversity on Starbucks Coffee Company

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    External/Internal Factors

    Globalization and Diversity on Starbucks Coffee Company addressing the following:

    o Explain how internal and external factors affect the four functions of management (planning, organizing, leading, and controlling).
    o Explain how the following factors affect the four functions of management. Be sure to include specific examples for each.

    Please provide references in an APA format

    Answer includes approximately 600 words and 2 references.

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    Globalization and Diversity on Starbucks Coffee Company


    Starbucks was founded in Seattle, Washington where people were connoisseurs of coffee. Over the years, Starbucks has becoming a part of many people's morning routine and daily beverage - leading Starbucks to making the big "bucks"!


    Gordon Bowker made trips to Vancouver, British Columbia to purchase his coffee beans. He banded with two friends, Jerry Baldwin, an English teacher, and Zev Siegl, a history teacher. The store in Seattle, Washington was their first Starbucks, named after the first mate in Moby Dick. They gave coffee away to get consumers hooked on their product. By 1982, Starbucks had five stores. Howard Schultz came onboard as manager of retail sales and marketing. Schultz could envision restaurants in Europe serving the delicious dark roasted coffee, but the Starbucks' owners said they didn't want to be in the restaurant business. Mail order was even tried but didn't seem to work out too well. Schultz wrote up a plan about the restaurants and it worked. The three owners sold Starbucks to ...