Share
Explore BrainMass

Starbucks Diversity Action Plan Study

Hi OTA,
Please help me with this assignment below. I need 700 words with references in APA format.

o Include a description of the selected organization including who it serves, how it operates, its current relationship with diversity, and how new trends in diversity may or may not effect it.
o Also consider: Is the organization a transnational corporation? Does the organization have contact with international vendors?

Solution Preview

Dear Student,
Hello. The essay below discusses what you need comprehensively looking at the company in question. Please use this solution only as a point of reference for your final paper. If you need anything else, please do not hesitate to ask. Good luck with your studies. A word version of the solution is attached for easy printing.

Sincerely,
OTA 105878/Xenia Jones

--------------------------------------------

Diversity Action Plan: Starbucks Coffee Company

Outline

1) Introduction - the relevance of a diversity action plan in Starbuck's business
2) A Brief Look at Starbucks Diversity Practices
3) Diversity Plan through the Chain of Command
a) Targets
b) Measurement and evaluation
c) Development projects geared towards diversity
1. Outsourcing raw materials,
2. Employment
d) Cultural Norms of New Groups & New Opportunities
e) Maximizing Diversified workforce & minimizing challenges
4) Conclusion
5) Word Count & references
--------------------------------------
The Paper

Starbucks and a Diversity Action Plan

"In today's rapidly changing organizations, anything is possible. With the right personal skills and a strong foundation in research and theory, you can shape your future and the future of our society--no matter how challenging things become "(Schermerhorn, et.al, 2005).

Demographics & cultural diversity impact team behavior. Whatever the nature of the industry is, the modern workplace according to Schermerhorn and company (2005) share this one aspect - it is changing. Globalization and a more interrelated economic situation have led to intense competition where firms must either specialize or redesign their entire operations to adapt to the changes and survive the new trends. The workplace is a secondary group, made up of smaller groups that are connected and interrelated as with an organizational hierarchy. The demographics or population characteristics of a group or in the case of the workplace, 'teams', refer to oft-used variables that include race, age, income, disabilities, mobility, educational attainment, home ownership, employment status, religion, ethnicity, etc. Cultural diversity in an organization is application of the ideology of multiculturalism where race, culture, ethnicity and the variety available in that particular society is celebrated, recognized & maintained to promote awareness, tolerance & social cohesion. It is now standard practice in corporate America to work towards creating a diverse workforce representative of the social and ethnic makeup of the population. America is a nation of immigrants and the US economic power is derived from the capacity of its populace to affect world supply and demand being the global economic leader.

Population trends in America is at first glance all about statistics - births, deaths, immigration numbers, current population count in certain regions and areas as well as the actual diversified ethnicities that make up a populace of a city, a town or a state. If you look closer thought, population trends also can tell us the demands that could be created in a certain area as well as ...

Solution Summary

The essay is a study of the Diversity Action Plan of Starbucks Coffee Company. It provides a suggested outline of the study proceeded by an essay following the suggested outline. References are provided. APA-format is followed. The solution has a word-version attached for easy printing.

$2.19