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Starbucks Global Strategy, International Expansion, Barriers

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I need help in answering the following 3 questions

1. Describe Starbucks' global strategy. Is it engaging in more of a globalization or customization approach?
2. What appear to be some of the most significant barriers Starbucks is facing when expanding into foreign markets?
3. What are some of the most significant obstacles to expansion in Italy, and how can Starbucks overcome them?

I need to use 3 sources in order to answer the questions

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1.Describe Starbucks' global strategy. Is it engaging in more of a globalization or customization approach? 


Starbuck's global strategy appears to be one of globalization, in which ideas are integrated throughout the world. As Starbucks has expanded globally, it has taken what was an Italian concept (cappuccino, espresso) made American (mass produced) and blended it with ideas from the world, adapting and evolving. Starbucks did this as a way to grow and survive, reacting to successful competition and determining what works in one area that can be transferred throughout the entire chain. In expanding in China, a large potential market, the company needed to adapted to different food preferences and peak customer hours; in Germany there is an interest in breakfast sandwiches that are different from those preferred in the United Kingdom (Hart, 2011). Each new region adds quirks, which are eventually transferred into the operating culture- that remains uniquely that of Starbucks. During the recent winter Olympics, NBC had its own ...

Solution Summary

This detailed solution answers the following questions:
1.Describe Starbucks' global strategy. Is it engaging in more of a globalization or customization approach?
2.What appear to be some of the most significant barriers Starbucks is facing when expanding into foreign markets?
3.What are some of the most significant obstacles to expansion in Italy, and how can Starbucks overcome them?
Includes APA formatted references.

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