Explore BrainMass
Share

Explore BrainMass

    International business-level strategies are multidomestic

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    What international business-level strategies are multidomestic, transnational, and global? I need to describe the differences among the three of these strategies and then answer this question: Is Starbucks multidomestic, transnational, or global? I have to explain this answer in detail.

    © BrainMass Inc. brainmass.com April 3, 2020, 9:43 pm ad1c9bdddf
    https://brainmass.com/business/business-management/international-business-level-strategies-multidomestic-398368

    Solution Preview

    Question
    STRATEGIC MANAGEMENT
    Would like some assistance/guidance in answering this question.

    What international business-level strategies are multidomestic, transnational, and global? I need to describe the differences among the three of these strategies and then answer this question: Is Starbucks multidomestic, transnational, or global? I have to explain this answer in detail.

    Answer
    Each term is distinct and has a specific meaning which define the scope and degree of interaction with their operations outside of their "home" country.
    • Multinational companies/Multidomestic companies have investment in other countries, but do not have coordinated product offerings in each country. More focused on adapting their products and service to each individual local market.
    KFC
    Mcdonalds
    Pitza Hut
    • Global companies ...

    Solution Summary

    International business-level strategies multidomestic, transnational and global are examined. The expert determines whether Starbucks is multidomestic, transnational or global.

    $2.19

    ADVERTISEMENT