Purchase Solution

Need at least a 250 word response

Not what you're looking for?

Ask Custom Question

A multinational (multidomestic strategy) means adapting products and marketing strategies to comply with cultural standards in the given market. A global strategy means offering the same product in all national markets with a very similar marketing strategy. For each of the strategies, list a company that employs that method and provide your opinion on why they may have chosen to use that strategy.

Companies selected: Quaker Oats Company and Disney

Purchase this Solution
Solution Summary

This solution looks at the use of international strategies as employed by two massive corporations, Quaker Oats Company and Disney.

Solution Preview

Company 1: Quaker Oats Company

Quaker Oats Company is a good example of an organization that uses the global strategy. In 1983, the company purchased Gatorade, which has revolutionized the sports drink industry for decades; as a result, the brand is an international phenomenon that is currently sold in over 78 countries. The success of Gatorade may be attributed to the students at a Florida university who first developed the brand; however, the Quaker Oats Company should be acknowledged for Gatorade's evolution. The product generated so much buzz that an outside organization, Stokely-Van Camp (SVC), wanted to purchase Gatorade's formula. In 1983, Quaker Oats Company began to build the brand to offer ...

Purchase this Solution
Free BrainMass Quizzes
Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

View More Free Quizzes
Related BrainMass Solutions

  • KAK Market Data

    At least 50% of the households should be contacted at night d. At least 60% of the households with senior citizens should be contacted at night e. At least 250 households should be contacted 1.

  • Create a Word Problem and present a step by step solution to your problem.

    The created word problem and solution NEED TO INCLUDE BETWEEN 250 TO 300 WORDS. Please see the attached file for the complete solution. Thanks for using BrainMass. A word problem is created and a solution is provided.

  • Communication skills in Organization

    Use at least one resource to support your key points. Respond to at least two of your fellow students' posts. Communication skills are important for organizational success.

  • Explanation of Generally Accepted Accounting Practices (GAAP)

    Why do we need GAAPs? What is the purpose and goal for this practice? What is the challenge of using this practice? Response should be at least 250 words and reference should be enclosed What is GAAPs?

  • A Power Play for Howard

    263035 A Power Play for Howard Read the attached case study and prepare at least a 250-word evaluation of the benefits of costs and risks associated with negotiation Juwan Howard's free agent contract from the perspective of Juwan Howard and both teams

  • Concise Welfare Comparison

    292212 Welfare Comparison Construct a 250-300 word post addressing the following question. Comparing the U.S., Germany, and Japan, what is the right amount of "welfare" a country should have?

  • Corporation Social Responsibility Report

    Module 2 Discussion Board Students are required to post an initial 250 word response to the discussion board prompt(s) no later than Wednesday at 11:59pm of the current week's discussion board.

  • Working with a foreign firm

    576438 Working with a foreign firm Would you want to work for a foreign firm? Why or why not. Need at least a 250-300 word response Would you want to work for a foreign firm? Why or why not. Yes, I will like to want to work for a foreign firm.

  • Jointly Distributed Random Variables : Binomial Distributions

    Suppose a random sample of 250 men and 250 women is taken and polled about eating breakfast. a) What is the probabilty that at least 110 of these 500 people never eat breakfast?

  • Finding regression line by using Excel

    Create a graph with the trendline displayed. What is the least squares regression line equation? What are the slope and the y-intercept? What is the R-squared value?

View More Related Solutions