Zipcar International Expansion
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Suppose you have been hired by Zipcar to come up with a international strategic plan. Please discuss the following:
1. Should Zipcar expand into other c
ountries beyond the current five countries that they operate in? If so, which countries should they enter first?
2. What kind of strategy should they use? For example: multidomestic, international, global, transnational, or other?
Tice., C. (2012) Zipcar: Two Moms, a Business Idea and $68 in the Bank, Entrepreneur.com, http://www.entrepreneur.com/article/223692
Zipcar Expands in Sacramento Becoming 26th Major Metro Market: Based on strong demand, Zipcar increases number of vehicles, will open office (Nov. 6, 2013) PR Newswire (available on Proquest)
Zipcar (July 11, 2012) World's Leading Car Sharing Network Continues European Expansion in Top Growth Market, http://zipcar.mediaroom.com/2012-07-11-Zipcar-Acquires-Leading-Car-Sharing-Service-in-Austria-CarSharing.at
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Solution Summary
This is a discussion of Zipcar's potential international expansion and possible strategies the company can use.
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Zipcar International Expansion
Suppose you have been hired by Zipcar to come up with an international strategic plan. Please discuss the following:
1. Should Zipcar expand into other countries beyond the current five countries that they operate in? If so, which countries should they enter first?
2. What kind of strategy should they use? For example: multidomestic, international, global, transnational, or other?
Tice, C. (2012) Zipcar: Two Moms, a Business Idea and $68 in the Bank, Entrepreneur.com, http://www.entrepreneur.com/article/223692
Zipcar Expands in Sacramento Becoming 26th Major Metro Market: Based on strong demand, Zipcar increases number of vehicles, will open office (Nov. 6, 2013) PR Newswire (available on Proquest)
Zipcar (July 11, 2012) World's Leading Car Sharing Network Continues European Expansion in Top Growth Market, http://zipcar.mediaroom.com/2012-07-11-Zipcar-Acquires-Leading-Car-Sharing-Service-in-Austria-CarSharing.at
Zipcar has changed quite a lot since its inception. The company that two moms started as a brave entrepreneurial venture in 2000 (Tice, 2012) has grown to become a division of a major company, partially as a result of success but also partially as a result of growing pains. Zipcar had signed up 760,000 members at the time of its sale to Avis Budget Group, ...
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