Zipcar
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Zipcar is a highly successful new company specializing in a brand new model for automobile rental services, which allows their customers long-term and flexible access to shared vehicles on a daily or hourly basis. Zipcar's innovative model allows those who sign up for their membership services to share cars with other members on a flexible basis, creating a cost effective alternative to car ownership. Since it's founding in 2000, it has grown to become a major player in the U.S. automobile rental market and has expanded internationally to Canada, the U.K., Spain, and Austria and offers rental services to almost one million customers.
Read the following two articles and do some of your own additional research on Zipcar:
Zipcar expands in Sacramento becoming 26th major metro market: Based on strong demand, Zipcar increases number of vehicles, will open office (Nov. 6, 2013) PR Newswire
Esswein, P. M. (July, 2011). Zipcar: Robin Chase. Kiplinger's Personal Finance, 65,
Zipcar, Inc.; Zipcar acquires leading car sharing service in Austria. CarSharing.at. (July 25, 2012). Mergers & Acquisitions Week, 196.
Now suppose you have been hired by Zipcar to come up with an international strategic plan. Write a strategic plan for Zipcar that addresses the following issues:
1. What country or countries should Zipcar enter next beyond the five countries they already operate in? Explain your reasoning for this selection
2. What mode of entry should Zipcar use to enter this country or countries that you chose? For example, should they use a joint venture, franchising, a greenfield strategy, etc.?
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Solution Summary
What country or countries should Zipcar enter next beyond the five countries they already operate in is determined.
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1. What country or countries should Zipcar enter next beyond the five countries they already operate in? Explain your reasoning for this selection
I recommend that Zipcar enter France as its next country of operation. The country has a 79% urban population, and the French government is open to accepting foreign investments. Corruption in the country is low. The World Bank Group rates France 31st among all countries, for foreign investors who wish to do business. Prices of cars in France are comparable to those in the rest of Europe, so the company would be able to purchase cars with a reasonable starting capital. The country has a good per capita income, and has eco-conscious consumers and businesses who want more efficient and sustainable products and services. Car sharing would be a way to extend this already-existing mindset.
The country has many universities, with students who may be interested in car sharing. There are a total of 41 universities in France, which amount to over two million students. Since Zipcar's ...
Education
- MSc, California State Polytechnic University, Pomona
- MBA, University of California, Riverside
- BSc, California State Polytechnic University, Pomona
- BSc, California State Polytechnic University, Pomona
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