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Starbucks: Company Review and Strategic Alignment

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Prepare an analysis on a multinational organizations (Starbucks) and review their online HR mission statement and information on their Careers, Jobs, or Our People pages. Explain whether Starbucks has addressed the following items from a global perspective:

The goals and strategy of the organization found in the mission statement, values, and goals

The goals and strategy of HR found in the Careers, Jobs, or Our People pages

Review further pertinent information about the company found on its site or other informational Web sites.

Explain how the organization has aligned the HR strategy with the organization's strategy and why alignment is important.

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Solution Summary

The solution provides a 990-word analysis of Starbucks, focusing on their organisational goals, strategies, environment and integration of HR into that strategy. Many references are provided.

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Analysis of Starbucks


Starbucks is known as the world's largest retail coffee house (Starbucks Corporation, 2010). It is known for its product quality, store with pleasant ambience, team of dedicated employees etc. It leads to get competitive advantage in the market (Weihrich, 2007). The mission statement of Starbucks is one person, one cup, one neighborhood at a time.

Goals and Strategy

The mission statement of Starbucks assists to explain the goals and strategies of the organization. These goals and strategies of the organization are as follow:


To create a customer Centric Environment: To create a customer centric environment is the main objective of the organization. The company creates friendly environment by connecting, laughing and uplifting the lives of the customers for
their satisfaction.

To Focus on Product Quality and Environmental Safety: To ensure product quality and environmental safety is another goal of the company (Starbucks Corporation, 2010).

To Improve Lives of People that Grow Coffee Beans: According to company's mission statement, it focuses to improve the lives of those persons who grow the coffee beans (Starbucks Corporation, 2010). Thus, they can improve quality of coffee beans.

To Stores: A Place of Tensionless: Mission of Starbucks indicates the goal of the organization to provide stores with pleasant and ambience to customers (Starbucks Corporation, 2010).

The Strategies:

Specialty operations: The Company follows expansion of its specialty operations. This strategy of the company is developed to reach customers. Starbucks implements this strategy by developing relations with third parties who demonstrate similar commitment and value to product quality.

Expansion ...

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