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Strategic Plan

Please help identify 2 to 3 strategic options for creating or expanding global operations for Starbucks coffee shop. Through your research, select two strategic plan options that could apply to this global organization.

Identify strengths and weaknesses of each option?
How does each of the two options fit with both the competitive situation and the organizational situation?

Briefly Create 2 - 3 strategic long-term objectives

Write a review that includes the following information:
o Company background
o A description of each option in terms of strategic competitive advantage and potential for value creation;

Solution Preview

Write a review that includes the following information:
Company background
The Starbucks Corporation is a coffee and coffeehouse chain based in Seattle, Washington. Starbucks has 17,009 stores in 50 countries and is the largest chain of Coffeehouse Company in the world. The menu in its coffee house is not limited to coffee but a range of coffee based drinks, sandwiches, salads, pastries, snacks and Panini. Apart from these products, Starbucks stores sell coffee beans, mugs, tumbler, music, music books, and films (1).
o A description of each option in terms of strategic competitive advantage and potential for value creation;
Starbucks wants to expand its global ...

Solution Summary

Strategic Plan is discussed very comprehensively in this explanation..

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