Need a paper answering the following questions about Starbucks global expansion strategy with a focus on China and how Starbuck's downsizing in the USA impacts thier global growth strategy:
1. What are some of the decision factors that Starbucks assesses?
2. What role does the Chinese government play in Starbuck's operations in China?
3. What are some of their entry strategies?
4. What strategic choices do they seem to make? Explain how downsizing in the USA impacts their global growth in China and elsewhere.
5. List references.
Starbuck's Strategy in China
As a home grown U.S. company Starbuck's quickly saturated its market, and hence several years ago looked at the global market for growth. One of these global markets is China, the most populous nation and home of the record breaking double digit gross domestic product or GDP rates. However, the Chinese culture is so much different that the US culture, in fact some Chinese observers would say that the two cultures are apposite, hence careful strategic planning enhances Starbuck's success in its global extension in China. This paper assesses some of decision factors that Starbucks has to take into account in its Chinese expansion, the role of the Chinese government, entry strategies, and strategic choices.
According to Paul S. Biederman, the most pressing decision factor for Starbucks in opening a coffee shop in China is that the "Chinese are predominantly tea drinkers ...
Starbucks global expansion strategy with a focus on China is provided. The roles of the Chinese government plays in Starbucks operations in China is provided.