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Strategic Issues of Starbucks

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Identify several companies that have demonstrated strategic thinking about issues that are similar to those faced by Starbucks. Provide an overview of the issues, and identify a total of five different strategies utilized by those companies to address them, and discuss the outcomes.

Based on the five strategies, explain how you would adopt them in your selected organization to address the issues you identified.

Please provides references

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One of the most important issues faced by companies competing in the retail coffee segment is extreme competition and rivarly among existing players. Each player is pursuing new strategies, tactics and implementing plans to outshine each other and grab a larger pie of this segment. One of the strategies to overcome threat of competition, margin pressures and slowdown in economy in key markets is to explore newer territories, countries or markets to exploit emerging opportunities.

Other players like Dunkin Donuts have been exploiting new market opportunities all over the world, especially in emerging markets like India and China, to overcome slowdown and extreme competition as well as decling profit margins in developed or established markets like USA. Starbucks has also been aggressive in this regard and can certainly continue this trend to overcome threat of rivarly and slowdown in developed markets like USA. By pursuing aggressive expansion opportunities in key emerging markets like India, Starbucks can extend its global supremacy and leadership to these hot destinations that will soon capture a prominent position in the global marketplace. By pursuing market ...

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Strategic Issues of Starbucks