- Describe a strategic planning initiative for your organization and identify an initiative discussed in the organization's annual report.
- Describe how the initiative affects the organization's financial planning.
- How will the initiative affect costs?
- How will the initiative affect sales?
Describe a strategic planning initiative for your organization and identify an initiative discussed in the organizationâ??s annual report.
One strategic planning initiative of Starbucks is to " reach customers where they work, travel, shop, and dine by establishing relations..." (http://media.corporate-ir.net/media_files/irol/99/99518/SBUX_AR.pdf), The strategic planning is to" disciplined strategy for expanding its global retail business is to increase its market share by selectively opening additional stores in existing markets" (http://media.corporate-ir.net/media_files/irol/99/99518/SBUX_AR.pdf) cluster several Starbucks restaurants in a small geographical area. The strategic planning was to place retail outlet of in locations based on traffic patterns, the location of competitors, and the profile of the targeted customers. The strategic planning of Starbucks was to blanket the area completely. The objective was to increase the number of customers that entered the Starbucks stores ...
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