What kind of entry barriers might be faced by Loctite Coporation - International Distribution in expanding its business into European, Asian, and Latin American markets? How would entry mode be affected?
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1. What kind of entry barriers might be faced by Loctite Coporation - International Distribution in expanding its business into European, Asian, and Latin American markets?
Henkel Loctite Corp. manufactures and markets adhesives, sealants and coatings. Henkel Loctite Corp. was formerly known as Loctite Corporation and changed its name to Henkel Loctite Corp. in September 2002. The company was founded in 1953 and is based in Rocky Hill, Connecticut. Loctite's strategy is to offer a full range of adhesive and sealant products to meet the different needs of a broad range of customers and the decision to enter a country typically began with an assessment by Loctite management of the market potential. The whole selection process from assessing a country's market potential through to appointment of a distribution partner.
Loctite gained most of its early experience of joint ventures and subsidiaries in Europe. For example France is the second-biggest market fort the company after the United States, However there are still difficulties in expanding. For example ...
Global expansion to European, Asian, and Latin Markets are examined.