The first major step in weighing an international strategic option is the environmental assessment. What are the five major environmental variables that focus on the future interest of the firm?
I found six macro-environmental variables that focus on the future interest of an organization. They are:
• Economic - This variable focuses on the economic climate both internally and externally for the organization. If the external economic factors are in crisis, it is likely that the internal economic factors are also being affected. For example, if a product is being manufactured at a particular cost to the organization but it is too costly to the consumers due to a higher number of job losses, it is likely that the products will not be purchased and the organization will suffer a profit loss.
• Legal/political - This variable deals with aspects such as legal ...
A discussion regarding the five major environmental variables that focus on future intrests of an organization. 426 words.