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    Five Competitive Strategies

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    Which of the five generic competitive strategies do you think the following companies use;

    a. Saturn,
    b. Abercrombie & Fitch,
    c. Amazon.com,
    d. Home Depot,
    e. Mary Kay Cosmetics and
    f. USA Today.

    Use the companies websites to support your findings.

    © BrainMass Inc. brainmass.com October 2, 2020, 12:42 am ad1c9bdddf

    Solution Preview

    a. Saturn: Focused low cost strategy
    Saturn was launched by GM as its response to Japanese cars. However, when the flagship did not have the market place it was expected to have. Saturn moved from the differentiation strategy to the focused low cost strategy, as customers wanted to have the brand of Saturn, but did not want to spend too much on it.

    b. Abercrombie & Fitch: Focused Differentiation strategy
    Abercrombie & Fitch Co. (Abercrombie) is a specialty retailer of casual clothing and accessories for men, women, and children. Abercrombie maintains this brand image with high quality promotional ...

    Solution Summary

    This solution discusses the five competitive strategies.