Michael Porter presented five generic strategies that a firm can use to overcome the three forces to achieve a competitive advantage. Each of these generic strategies has the potential to allow a firm to outperform rivals in any industry. Both, casual observation and research support the notion that firms that identify with one or more of these forms of competitive advantage outperform those that do not.
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This is worded all wrong. There's four generic strategies, which are cost leadership, ...
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Michael Porter's Five Forces, strategic leadership styles, servant leadership and more...
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