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Looking for a SUMMARY OF WALGREEN'S current situation, including its mission or business overview, its current competitive position, and the forces and trends in its industry. Based on this situation, you will identify three to six current opportunities and issues you believe should be addressed through the strategic-planning process

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Develop a summary of the organization's current situation, including its mission or business overview, its current competitive position, and the forces and trends in its industry.

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Walgreen's is a US based drug store retail chain that sells drugs as well as other merchandise such as cosmetics, convenience foods, etc. The company had a revenue of approx. 59 billion in 2008 and is behind in sales against its biggest competitor, ie, CVS. The company also competes against other drug retailers such as Rite Aid and players like Walmart that have entered the drug retailing industry.

"In October 2008, Walgreens announced a three-pronged strategy to achieve double-digit growth by 2011. The three strategies are: Leveraging the Best Community-Based Store Network in America, Enhancing the Customer Experience for Shoppers, Patients and Payers, and Targeting $1 Billion in Annual Cost Reductions by Fiscal 2011." The current mission of the company is to provide enhanced ...

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  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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