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Brand Loyalty Strategies

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Select a brand for which you feel loyalty. It could be a brand of ketchup, toilet paper, underwear, an engine part, or even a telecommunications provider. Analyze how you became loyal to the brand.

What types of strategies has the brand undertaken over the years to maintain and extend its appeal to the consumer? Please respond with an explanation of the types of strategies in a timeline format.

As a conclusion, explain how the company research may or may not have helped you better understand why you are loyal to the brand.

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Solution Summary

Select a brand for which you feel loyalty. It could be a brand of ketchup, toilet paper, underwear, an engine part, or even a telecommunications provider. Analyze how you became loyal to the brand.

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I have a brand loyalty with one of the best brands in automobiles: Honda

I am loyal to it for the fact that Honda, as a leading automobile brand all over the world, has been known for years for its innovative and reliable range of automobiles. Honda's performance in the consumer vehicle industry has proved to be a benchmark for other manufacturers and have helped the company's brand to be recognized as one of the pioneers in the worldwide automobile industry. An individual who has purchased Honda vehicle once would like to stick it throughout its life and be loyal to it for the fact that the brand provides immense consumer satisfaction and pride to its buyers. The brand of Honda signifies trust, reliability and performance in any new product it launches.

Customers like me have been influenced by Honda's excellent strategies to enhance brand loyalty. It has repetitively offered unbeatable products at reasonable prices, providing ultimate value of money to its buyers. The company ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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