Marketing quiz

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There are 20 statements for which you have to indicate whether you believe they are true or false. Please note that a statement cannot be True and False at the same time. There is only one response.

1 When a wireless carrier service located in a shopping mall is organized on assembly-line principles, it is essentially following a product orientation.

True False

2 The greater the loyalty of the investing public in a firm's stock, the greater the customer loyalty.

True False

3 In a global setting, between Strategy and Execution, it is generally better to standardize execution and customize strategy.

True False

4 The best test of whether a brand is global or not is whether is available globally or not.

True False

5 As a person moves from high involvement buying/consumption situations to low involvement buying/consumption situations, the amount of search undertaken is likely to decrease.

True False

6 The most difficult-to-change marketing mix element is price.

True False

7 Cray Computers specializes in making computers for highly specialized needs of companies. Cray's computers are therefore a segment.

True False

8 A firm's actions relating to its product, price, place, and promotion are what ultimately determine positioning.

True False

9 A perceptual map showing the positioning of different brands should be based on the entire population of consumers in the category.

True False

10 It is easiest to globalize brand strategies when consumers are homogeneous across different cultures in their needs, wants, desires and willingness to pay.

True False

11 As compared to unbundling, price bundling leads to greater price sensitivity.

True False

12 If a firm uses the competitive parity approach to setting advertising budgets, it is implicitly assuming that competition is behaving optimally.

True False

13 If all other variables can be controlled or statistically measured and their effect removed, then it is possible to determine advertising's causal impact on sales.

True False

14 A 'Pull' strategy is more profitable than a 'Push' strategy.

True False

15 Competitive response is the key consideration in setting prices.

True False

16 Three goals/objectives of Marketing are enhancing shareholder value, sales, and market share.

True False

17 Break Even Volume is the amount of revenue dollars needed at which point a firm makes no profit and no loss.

True False

18 The single biggest risk to a brand is competition.

True False

19 Products/Services in the decline stage of their Life Cycle are better advised to use Push strategies (versus Pull strategies).

True False

20 Brand Equity's dimensions are Brand Recall, Quality Associations, and Purchase Loyalty.

True False