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is Advertising a waste of money?

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How would you reply to your boss if they say, "Advertising is waste! We have been advertising for 6 months now and sales have not increased; why should we continue?

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Solution Summary

This solution discusses whether advertising is a waste of money.

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"Business is Marketing" advertising is one way to market your product, because sales and marketing are the essence of any business. If your sales have not increased, try to look into your advertising again, Does it catch the eyes of the customers? Did you have the right target customer?

Viral marketing might be another way to go. Viral marketing is a technique that uses word ...

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