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    Public Relations and Advertising

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    How is advertising different than PR?

    What characteristics do they have that are similar and what are different?

    © BrainMass Inc. brainmass.com June 3, 2020, 9:30 pm ad1c9bdddf
    https://brainmass.com/business/business-management/public-relations-advertising-185594

    Solution Preview

    According to the Marketing guru Kotler:

    Public relations involve a variety of programs designed to promote and/or protect a company's image or its individual products.

    As per Wikipedia:
    Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.

    Differences:

    'Advertising is what you pay for. Publicity is what you pray for.'

    Advertising is a paid form of communication. Publicity can be at no cost and has greater credibility. There are some experts like Al Reis, ...

    Solution Summary

    The solution discusses how public relations is similar to or different from advertising.

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