Public Relations and Advertising
Not what you're looking for?
How is advertising different than PR?
What characteristics do they have that are similar and what are different?
Purchase this Solution
Solution Summary
The solution discusses how public relations is similar to or different from advertising.
Solution Preview
According to the Marketing guru Kotler:
Public relations involve a variety of programs designed to promote and/or protect a company's image or its individual products.
As per Wikipedia:
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.
Differences:
'Advertising is what you pay for. Publicity is what you pray for.'
Advertising is a paid form of communication. Publicity can be at no cost and has greater credibility. There are some experts like Al Reis, ...
Purchase this Solution
Free BrainMass Quizzes
Operations Management
This quiz tests a student's knowledge about Operations Management
Transformational Leadership
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Organizational Behavior (OB)
The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.