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Ageism in Marketing

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Many marketers suggest that ageism is an ethical problem in marketing and advertising. Do you agree that advertisers ignore older consumers? If this is the case why do advertisers do this? Examine both sides of this argument.

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Many marketers suggest that ageism is an ethical problem in marketing and advertising. Do you agree that advertisers ignore older consumers? If this is the case why do advertisers do this? Examine both sides of this argument.

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Ageism is a growing problem and it does affect the older population in a very negative manner when it comes to advertising. The target market is usually not older adults as they do not use the top technology ...

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