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Locate an example of viral marketing.

Locate an example of viral marketing. What worked and what would you recommend changing to make it more effective?

Example: Levi's

Solution Preview

Viral marketing is a technique that uses word of mouth or email to reach and affect an audience. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly.

What worked:
1. Levi's Big Flip

When Levi's first assumed an alter ...

$2.19