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Internal Assessment, External Opportunities and threats

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Mission and Vision Statements,Internal Assessment,External Opportunities and threats,Competitive Profile Matrix (CPM), External Factor Evaluation (EFE Matrix), Internal Strengths and Weakness and Recommendation were not included. what is the developed strategy then?

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Solution Summary

The expert determines the development of a strategy using Mission and Vision Statements, Internal Assessment, External Opportunities and threats, Competitive Profile Matrix (CPM), External Factor Evaluation (EFE Matrix), Internal Strengths and Weakness. The response addresses the query 949 words with APA.

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The response addresses the query 949 words with APA

// The Estée Lauder Companies Inc. is a well renowned cosmetics company having a wide market consisting of the high-end customers, In this context, the following paragraphs explore a marketing strategy that can be adopted by the company for increasing its customer base. //

Mission and Vision Statement

The mission statement of the company relates to providing the best products in the market to the targeted customers, as well as being the best in all the tasks undertaken. In the same line, the vision of the company is to become the leader in the beauty and skin care market with the inclusion of innovation and creativity.

Internal Assessment
The internal assessment of the company can be undertaken by examining the strengths and weakness of the company. The major strength of the company lies in the wide reach of the products across various regions whereas the weakness of the company is the focused target customers, including only high-end and luxury customers.

External Opportunities and Threats

There are still many untapped markets that can be explored by the company to further expand its customer base. However, the threat of competitors has to be taken into concern as the company has a large number of competing brands, such as L'Oreal, Revlon, and Avon.

Recommendation

Although Estée ...

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Ashish Sharma, MBA (IP)
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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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