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BRAND LOYALTY TO Honda

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If you have a specific brand loyalty to any product or service, what will it be?

Explain why you are loyal to it - and why it is important (think about why).

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Brand loyalty to Honda is discussed in the solution.

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I have a brand loyalty with one of the best brands in automobiles: Honda

I am loyal to it for the fact that Honda, as a leading automobile brand all over the world, has been known for years for its innovative and reliable range of automobiles. Honda's performance in the consumer vehicle industry has proved to be a benchmark for other manufacturers and have helped the company's brand to be recognized as one of the pioneers in the worldwide automobile industry. An individual who has purchased Honda vehicle once would like to stick it throughout its ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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