Executive Summary of Honda Motor Company

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Introduction
Headquartered in Japan, Honda Motor Company is one of the major producers of quality motor vehicles around the world. Honda's quality, innovation and reliability has made it one of the most sought after car brands in the world. It's major car models such as Accord have occupied the leadership position in global sales for years now. Honda cars are also renowned for their fuel efficiency and have a loyal customer following all around the world.

Honda's leadership position is sustained due to its enormous focus on R&D, quality and innovation. Along with Toyota, its major competitor, Honda has ruled the US markets with its successful models and captured market share of American manufacturers such as GM and Ford.

Company Overview
Honda has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. Honda develops, manufactures and markets a wide variety of products ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Honda Motor Company an outstanding reputation from customers worldwide. ( Honda Company Overview, 2007 )

The Company's business is carried out through four segments. The Two-Wheel segment manufactures two-wheel vehicles, all-terrain vehicles (ATVs), personal watercrafts and other related products. The Four-Wheel segment offers four-wheel vehicles and other related products. Honda's major car models include its best selling Accord, Civic, CRV, Hybrid car Insight and its luxury range of cars under the "Acura" brand. The ...