Impact of pricing and distribution decisions on positioning
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How do the strategic pricing and distribution decisions made by management impact the overall image and positioning of a brand? Please elaborate.
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This explains the impact of Pricing and distribution decisions on Positioning.
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Strategic pricing and distribution decisions made by management has an enormous impact on overall image and positioning of a brand.
When taking the pricing and distribution decisions, marketers must always be thinking of whom their target markets are. They must understand the wants and needs of the customer then construct marketing strategies and plans that will satisfy these wants. The mix must also meet or exceed the objectives of the organization.
In marketing, positioning is the technique by which marketers try to create an image or identity for a product, brand, or organisation. It is the 'place' a product occupies in a given market as perceived by the target market. Positioning is something that is done in the minds of the ...
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