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Positioning of products and differentiation, product cycle

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What is the relationship between differentiation and positioning of products and services?

What is the impact of the product cycle on marketing?

Please give examples and explain in your own opinion.

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Solution Summary

Relationship between differentiation and positioning of products is discussed. Also the impact of the product cycle on marketing is discussed.

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Question : What is the relationship between differentiation and positioning of products and services?

Answer : Positioning is the art of matching your marketing message, with the desires, feelings, and beliefs of the particular type of customer that you know you can service better than anybody else. You make yourself 'visible' as the kind of business this individual would naturally be attracted to. Positioning is about how you ...

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