Positioning Map for Krispy Kreme, Dunkin Donuts, & Starbucks
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The Strategic Case is an analysis of the company KRISPY KREME DONUTS
1. Create a Product Positioning Map -for the positioning map Krispy Kreme's main competitors are Dunkin Donuts and Starbucks
2. Evaluation of strategies and objectives to achieve most favorable market position
(2 paragraphs or more)
3. Description of how you would implement your strategies (2 paragraphs or more)
4 Specific results you want to achieve including market, financial, and product or service goals
(2 paragraphs or more)
5. Financial projection (minimum three years) from current year
6. Executive summary of KRISPY KREME at least 1 page in length
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Solution Summary
The solution shows a Product Positioning Map for Krispy Kreme, Dunkin Donuts, and Starbucks. This is shown in tabular format in the attached file.
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