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Global Market Analysis

i) In what new foreign global market would you suggest selling Krispy Kreme donuts? Visit www.cia.gov and look up facts about your country of choice. Write an 750-1,000 word paper in APA format on why you think this brand would do well in this country. What special cultural facts should you be aware of when marketing in this country? Use three outside references.

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The solution addresses the proposed opening of a Krispy Kreme in Qatar and the advantages of opening a business in this area in detail.

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In what new foreign global market would you suggest selling Krispy Kreme donuts? Visit www.cia.gov and look up facts about your country of choice. Write an 750-1,000 word paper in APA format on why you think this brand would do well in this country. What special cultural facts should you be aware of when marketing in this country? Use three outside references.

ABSTRACT
This paper will discuss the advantages of Krispy Kreme Donuts opening a location in the flourishing economy of Qatar.

Overview of Qatar
Qatar is a nation wealthy from oil. The country has opened its arms to the world and the world is listening. The wealth in this country is so vast, that opening a business in this country, and doing it properly can reap the rewards of wealth. Many American hotel chains are doing well, such as the Ritz Carlton. Americans are flocking to Qatar on business and pleasure and the opening of an American Icon in such an American friendly country, would be a wise expansion.

S.W.O.T. Analysis
Strengths - External Forces
The strengths of the Krispy Kreme are significant. The main strength is with the concept of where the company wants to go. Many of today's major corporations all started with an idea and a passion to make the idea a reality. McDonald's, an American Icon, immediately comes to mind. McDonalds has opened a location in Qatar and the location is doing well and is not a competitor of Krispy ...

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