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1. Go to the Krispy Kreme Web site (www.krispykreme.com) and learn about how the firm operates. Based on what you learn, list each source of differentiation the firm is using to make its doughnuts and the way the firm sells them that is unique--relative to its competitors.

2. Using the information collected in responding to the first question, determine the sustainability of Krispy Kreme's differentiation strategy. Are the firm's sources of differentiation sustainable over the next 10 years? Why or why not?

3. If you were appointed CEO of Krispy Kreme, what actions would you take and why?

(700 words total, not including questions, w/references)

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Krispy Kreme firm operates are examined. The unique-relative to its competitors are provided.

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1. Go to the Krispy Kreme Web site (www.krispykreme.com) and learn about how the firm operates. Based on what you learn, list each source of differentiation the firm is using to make its doughnuts and the way the firm sells them that is unique--relative to its competitors.

In reference to the vision and mission for Krispy Kreme, it's mission and vision rests upon its intent and pursuit of global leadership throughout the industry that it operates within. To accomplish this objective, the company has focused on developing the most distinct taste that can instantaneously resonate with consumers by producing their doughnuts with the utmost care and most quality products. This will create a bond between the company and its customers that can endure for a lifetime as the company recognizes the importance of its customers wherein they represent the company's lifeblood and they include this recognition in every single doughnut that is produced by the company as this represents the center of their business model.

The company has been able to cultivate a product that relies upon the best quality products with the most quality customer service within the industry, which has propelled the company into a lucrative position among its competitors. The company engages in collaboration that allows them to deliver products that are a ...

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Stephen Washington, MS
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  • MS, Prairie View A&M University
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