Positioning physical products and intangible services

Related BrainMass Solutions

• Service organization marketing plan vs. a physical product

  In case of intangible products of financial services, this process is very important for the service delivery (Lovelock, 2008).

• Positioning Strategies

  The positioning is running (Use), Product class (running products), and cultural symbol ( by buying Nike products you become a part of the running (society) community, or a class of people who run.

• Development of a service different than a physical good

  Difference betwwn service and Product organisation 1. Products are tangible, Services are intangible 2. Services are typically produced and consumed simultaneously, Biut physical products can have inventory. Thus services are inseparable 3.

• outsourcing problems

  The intangible cost is that our sales persons have to write that all the parts for our products are not made by our company. This weakens the positioning of our products.

• What is meant by the concept "customer value?"

  Customer value can be discussed as the difference between the realization that he get from the received products and services and scarifies that customer gives up by using the available products (Kotler, 2002).

• Provide a brief summary of your lecture on Positioning Errors to Avoid

  Creating both physical and perceptual differences is what effective positioning seeks to accomplish.

• Netflix: Positioning and Differentiation Strategies

  Positioning and Differentiation strategies In order to positioning in the market, Netflix uses effective pricing strategy in the market. Company charges flat rates on its products and services.

• Positioning Errors to Avoid

  Creating both physical and perceptual differences is what effective positioning seeks to accomplish.

• difference between a product and a service

  However, services are intangible and thus, it is a big challenge for service marketers to manage the evidence in the case of services and convince customers to buy the service.