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Competitive Positioning

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Discuss the importance of competitive positioning and how a firm might go about identifying the appropriate positioning for a product, service, or the firm itself. Be sure to fully support your thoughts with information from articles or resources as appropriate.

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The expert discusses the importance of competitive positioning.

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Discuss the importance of competitive positioning and how a firm might go about identifying the appropriate positioning for a product, service, or the firm itself. Be sure to fully support your thoughts with information from articles or resources as appropriate.

Competitive positioning involves ...

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