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SWOT Analysis and Competitive Advantage

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How might a SWOT analysis be used to develop a new product with a sustainable competitive advantage? (A sustainable competitive advantage is a product or service that cannot easily or quickly be duplicated. For example, Intel computer chips, Squeeze Parkay, Schwab online investment services, Viagra and other prescription drugs that are protected by patents.)

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Solution Summary

SWOT (Strengths, weaknesses, opportunities, threats) analysis allows us to completely understand the positioning of a product, its strengths and weaknesses, the external and internal environment of the company as well as potential threats to the company and its products.

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SWOT (Strengths, weaknesses, opportunities, threats) analysis allows us to completely understand the positioning of a product, its strengths and weaknesses, the external and internal environment of the company as well as potential threats to the ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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