What is the strategic competitive analysis? What is the SWOT analysis? How does a company use the SWOT analysis to determine corporate competencies?
Deresky, H. (2011). International management: Managing across borders and cultures (7th ed.). Upper Saddle River, NJ: Prentice Hall.
Strategic competitive analysis is the assessment of the organization's strengths and weaknesses compared to those of its competitors in regards to opportunities and threats in the international environment. Strategic competitive analysis allows organizations to determine where it has distinctive competencies that will allow it to do better or get ahead of competitors. In turn, this analysis also identifies areas that must be improved to compete ...
This solution describes the strategic competitive analysis and describes a SWOT analysis and explains how it is used to determine corporate competencies.