What is the strategic competitive analysis? What is the SWOT analysis? How does a company use the SWOT analysis to determine corporate competencies?
Deresky, H. (2011). International management: Managing across borders and cultures (7th ed.). Upper Saddle River, NJ: Prentice Hall.
Strategic competitive analysis is the assessment of the organization's strengths and weaknesses compared to those of its competitors in regards to opportunities and threats in the international environment. Strategic competitive analysis allows organizations to determine where it has distinctive competencies that will allow it to do better or get ahead of competitors. In turn, this analysis also identifies areas that must be improved to compete ...
This solution describes the strategic competitive analysis and describes a SWOT analysis and explains how it is used to determine corporate competencies.
Competitors, SWOT Analysis and Strategic Planning
You are talking with Mike and Tiffany at lunch. "You've done some great research and brought up some good ideas to implement in the presentation," you say. "There is one element that we are missing."
"One of the most important aspects of the strategy: our competitors," Tiffany states.
"I've already done some analysis, and there are many in the global market. It seems like there are several office furniture companies thriving, but not as many custom furniture manufacturers," Mike elaborates.
"Well, we need to provide the board with some solid competitors. I'll work on finding our top two," you say. Complete the following:
Who are your top 2 competitors in the market (country)?
Provide a strengths, weaknesses, opportunities, and threats (SWOT) analysis for each competitor.
Why are they direct competitors?
Do they have an advantage?
Think of government regulations, rules, resources, and so on.
Could you form a cooperative strategy with any of the competitors?
If so, how?
If not, why?
What strategies could you use to build a competitive market profile?