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Differentiation - advantages to customers

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Identify and explain three advantages to customers when a firm differentiates the marketing mix. Explain how this differentiation is related to the competitive positioning of a brand.

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Differentiation is discussed very comprehensively in this explanation..

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Identify and explain three advantages to customers when a firm differentiates the marketing mix. Explain how this differentiation is related to the competitive positioning of a brand.

Three advantages to customers when a firm differentiates the marketing mix are as follows. When the company differentiates its product, the customer gains by having a wider variety to select from; when the company ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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