Explore BrainMass

Explore BrainMass

    Differentiation - advantages to customers

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Identify and explain three advantages to customers when a firm differentiates the marketing mix. Explain how this differentiation is related to the competitive positioning of a brand.

    © BrainMass Inc. brainmass.com October 1, 2020, 11:13 pm ad1c9bdddf
    https://brainmass.com/business/competitive-advantage/differentiation-advantages-customers-262891

    Solution Preview

    Identify and explain three advantages to customers when a firm differentiates the marketing mix. Explain how this differentiation is related to the competitive positioning of a brand.

    Three advantages to customers when a firm differentiates the marketing mix are as follows. When the company differentiates its product, the customer gains by having a wider variety to select from; when the company ...

    Solution Summary

    Differentiation is discussed very comprehensively in this explanation..

    $2.19

    ADVERTISEMENT