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    Using the Internet to gain competitive advantage

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    Essay 250 words. Explain how Internet can help a company to achieve a competitive advantage in the marketplace through (a) cost leadership and (b) differentiation. Illustrate each case through an actual example.

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    Role of Internet in Developing Competitive Advantage
    In the current business scenario, use of internet technologies changed the way, through which many firms operate their business. These changes forced companies to build new strategies and adopt new methods of implementation (Lumpkin, Droege & Dess, 2002). It is the reason that the internet can help a company to attain competitive advantage in the marketplace through cost leadership ...

    Solution Summary

    The expert examines using the internet to gain competitive advantages. Cost leadership, differentiation and marketplaces are provided.