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Promotion Management

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According to the following article, about 77% of luxury advertisers are expected to increase their investments in online marketing in 2012: http://www.marketingprofs.com/charts/2012/8806/luxury-brands-boosting-online-marketing-spend#ixzz28gVdyP98

In addition, Manta's Small Business Survey found that 78% of surveyed online small business achieved at least 25% of their new business leads via online and social channels in 2012.

Read more: http://www.marketingprofs.com/charts/2012/8966/9-in-10-online-small-businesses-network-online-8-in-10-gain-new-business#ixzz28gWpw1hh

What do you think of the effectiveness of online marketing? How could the firms use online marketing channels to gain competitive advantages?

Please include references.

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What do you think of the effectiveness of online marketing? How could the firms use online marketing channels to gain competitive advantages?

Online marketing is an effective channel for eliciting ...

Solution Summary

Promotion management for luxury advertisers. A surveyed online small businesses are examined.

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