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Do Short-Term Sales Create Long-Term Customers

Many comment that sales promotion only creates short-term sales and does not do enough to create long-term customers. Do you agree with this statement? Explain.

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I do agree with this statement for a few different reasons. When companies run sales promotions, they're attempting to attract a larger customer base. By doing so, they increase their sales due to the promotion. The main question that management must ask is, what's keeping those customer here, after the sales promotion ends, that drew those customers ...

Solution Summary

This solution explains if sales promotions create short-term sales or long-term customers.

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