Purchase Solution

Do Short-Term Sales Create Long-Term Customers

Not what you're looking for?

Ask Custom Question

Many comment that sales promotion only creates short-term sales and does not do enough to create long-term customers. Do you agree with this statement? Explain.

Purchase this Solution
Solution Summary

This solution explains if sales promotions create short-term sales or long-term customers.

Solution Preview

I do agree with this statement for a few different reasons. When companies run sales promotions, they're attempting to attract a larger customer base. By doing so, they increase their sales due to the promotion. The main question that management must ask is, what's keeping those customer here, after the sales promotion ends, that drew those customers ...

Purchase this Solution
Free BrainMass Quizzes
IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

View More Free Quizzes
Related BrainMass Solutions

  • Sales - Ethical Dilemma

    Advantages would be short term gain, whereas the disadvantages could be both short-term and long-term negative effects as most customers do not like high pressure strategies or dishonest sales people, so they won't return.

  • Strategy, planning, and innovation

    If a sales goal is short term, the growing of revenue annually is a long-term objective.

  • Small Business Marketing Plan

    For example, NTES's long-term objective is to achieve $5 million sales in four years, and use its short-term goals in achieving its long-term objective.

  • Short- and Long-Term Sales Plans

    505655 Short- and Long-Term Sales Plans: is overselling wrong? You recently received a promotion to district sales manager. You are eager to show your leadership ability and ready to implement a strategy to make your company successful.

  • Short Term Interest-Bearing Debt

    This philosophy of treating short-term debts as long-term debts and including it in the capital structure has something to do with the cash flow management.

  • Public relations, personal selling, and sales promotion

    In terms of sales or promotions, I feel that, again, as long as your target demographic is similar, social media can be effective at gaining short term customers that might be converted into long term depending upon the product.

  • Cumberland Industries - AFN

    Use an interest rate of 9 percent for short-term debt (and for the interest income on short-term investments) and a rate of 11 percent for long-term debt. No interest is earned on cash.

  • Ethical Issues with Modifying Financial Statements

    An examination of changing long term assets to short term assets and the impact on the current ratio. Also, a management's decision to reclassify long term assets into short term assets can be viewed as either ethical or unethical.

  • Developing Sales Incentives

    Short-term incentives, however, often do little to help with long-term goals.

View More Related Solutions