You recently received a promotion to district sales manager. You are eager to show your leadership ability and ready to implement a strategy to make your company successful. Your boss has come to you to explain a new selling strategy that he would like to see you implement. It involves having your salespeople be a little more aggressive with their customers. Essentially, he would like them to oversell their customers.
For instance, a salesperson should attempt to convince a customer that he needs an $8000 copier, even if a $4000 copier would satisfy his needs. Your boss explains that customers will still be receiving what they need. Albeit perhaps a little more, and the company will reap greater profits, resulting in larger bonuses for your. What would your do and why? What are the advantages and disadvantages of such a strategy? Is this good for long-term growth?© BrainMass Inc. brainmass.com October 25, 2018, 2:56 am ad1c9bdddf
1. What would you do and why? What are the advantages and disadvantages of such a strategy? Is this good for long-term growth?
Overselling to a customer might work short-term, but once the customer gets home and has time to think about the pressure of this type of ...
The solution discusses a sales ethical dilemma.
Ethical Dilemmas in Sales Promotion
What ethical dilemmas arise in the use of sales promotions, consumer promotions or business promotions? What specific forms of consumer or business promotions seem most likely to involve or create ethical dilemmas?View Full Posting Details