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    Ethical dilemmas in sales promotion

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    What ethical dilemmas arise in the use of sales promotions, consumer promotions or business promotions? What specific forms of consumer or business promotions seem most likely to involve or create ethical dilemmas?

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    ? Ethical dilemmas arise in the use of sales promotions, when the product that is touted to be discounted, a price reduction or a benefit in favor of the customer is actually not so. This is an ethical dilemma for the manager is that if he does the promotion that is morally wrong then he might meet ...

    Solution Summary

    The solution discusses ethical dilemmas in sales promotion.