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What are the key sales promotion techniques that marketing firms direct towards trade and consumers?

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Write a response, summarizing the key sales promotion techniques that marketing firms direct towards trade and consumers. Include real world examples to describe the following classifications of sales promotion techniques:

o Discounts and deals
o Increasing Industry Visibility
o Price-based consumer sales promotion
o Attention-getting consumer sales promotion

Should meet APA guidelines.

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Solution Preview

The response addresses the queries posted in 1000 words with references.

//The given discussion paper is based on the techniques of the sales promotion which are used by the different marketing firms for the trade and individual customers. Prior to describe the various categories of the sales promotion techniques, it is better to explain the concept of the sales promotion. In this series, the first section of the discussion is including the concept of the sales promotion under the heading of introduction.//

Sales Promotion


Sales promotion refers to those promotion activities, other than advertising and personal selling that stimulate interest, trial or purchase by the final customers. This may include the use of coupons, samples, point of purchase materials, catalogues, novelties, circulars, etc. (Mathew, 2000). There are various sales promotion techniques, which are as follows:

+ Discounts and deals: Discounts mean reduction on the regular prices of the products. This could be also defined as the special sales programs. These types of programs are organized by retailers from time to time for the sales of their products and services. In the present competitive era, every industry is using these techniques such as hotel industry, airline industry, retail industry, garment industry, FMCG retail sector, entertainment industry, video and music industry, Electronic products, etc. Even online industry also deals in the discount and special sales programs techniques.

//After having a detailed knowledge of the sales promotion concept, in the next part of the description, I am describing the various sales promotion techniques. The discussion is also supported with the help of examples of some Companies.// ...

Solution Summary

This solution discusses the concept of sales promotion and introduces three major categories of sales promotion techniques in 804 words, with five references and in-text citations.