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Sales Promotion Techniques

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Write a paper, summarizing the key sales promotion techniques that marketing firms direct towards trade and consumers. Include real world examples to describe the following classifications of sales promotion techniques:

-Discounts and sales
-Increasing Industry Visibility
-Price-based consumer sales promotion
-Attention getting consumer sales promotion

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Solution Summary

This posting explores the use of sales promotion techniques like discounts, attention getting sales promotions and price based consumer sales promotion by marketing firms.

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Write a paper, summarizing the key sales promotion techniques that marketing firms direct towards trade and consumers. Include real world examples to describe the following classifications of sales promotion techniques:

-Discounts and sales
-Increasing Industry Visibility
-Price-based consumer sales promotion
-Attention getting consumer sales promotion

Sales promotions are measures that are designed to increase sales, increase market demand or make the product widely available. Common examples of sales promotion are discounts, free gifts of different types, point of purchase displays and contests. The sales promotions may be directed towards distributors or reseller, towards the company's own sales persons or towards the consumer. Some common examples of sales promotions directed at consumers include coupons available on mobile phones, coupons available on line or inserts in newspapers. For instance, the Subway card with six stickers entitles the customer to a free sandwich (Tellis GJ 1997). Online interactive promotion games are now available through the internet. Online checking of prize details has also been used as a sales promotion tool. For example, Kit-Kat allows its customers to check on the website if they have won a prize. Other common sales promotion techniques include offering extra ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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